The short answer, unfortunately, is that it’s trial and error for each unique listing. Keep going in small increments, until you see a spike in sales. If there are no additional sales, increase it to 2%. Start with a low percentage, even 1%, and see how your items sell. To find the real cost, and avoid overpaying, you need to find the level yourself. The amount you need to pay to promote your specific items can be completely different to the category rates shown. However, despite the level of detail, these are still just category averages. The typical range is 5-10% but there are exceptions reaching as low as 2% and as high as 18%. To help answer this question, eBay provide average ad rates, updated weekly, across 32 main categories and hundreds of subcategories. That makes it easy to control the cost of Promoted Listings, in comparison to cost-per-click programs with variable pricing like Google Ads or Amazon Sponsored Products.īut to be successful – to actually get your item boosted to the top of the search results – you will have to compete against all the other sellers with similar items who are using Promoted Listings. You choose your own percentage rate for each listing, so you will never pay more than that.
How much does eBay Promoted Listings cost? Sign-up today to scale your online business. You can find everything you need to improve your website’s SEO and get more traffic. SE Ranking is a simple all-in-one SEO toolset that can help you grow your online business in any region. Here’s the top ten questions we hear from sellers about Promoted Listings, and how to make sure you get the most out of every extra penny you give to eBay. How do you choose which items to promote? How much should you pay? Should you promote them all the time or just sometimes? When should you adjust the amount you’re paying? If the item does not sell, you pay nothing.ĭespite its simplicity, there’s still a lot to think about with eBay Promoted Listings. If a buyer clicks on a promoted item and goes on to buy it, you pay eBay the percentage you set, in addition to the usual final value fee. eBay then boosts your items from their normal positions in the search results to the four top spots, or a variety of placements lower down in the results. You just choose which items to promote, and how much of the sale price you are willing to pay. EBay Promoted Listings is a pretty simple advertising scheme.
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